ICG 2025 official sports memorabilia
One of the highlights of the European Capital of Sport 2025 was the 57th International Children's Games (ICG 2025), of which FIFAA was able to participate in the major project of the city of Tallinn as an official partner. As it was an international and prestigious youth sports event (also known as the "Children's Olympics"), in which nearly 1,000 athletes from 70 cities competed in the capital, it was extremely important to create high-quality and practical souvenirs, which would carry the grandeur of the event around the world.
PRACTICAL AND PERSONAL
Unlike regular souvenirs that often end up gathering dust on the shelf, this time the focus was on a product line that would serve athletes directly during the competitions and later remind them of the August sporting event in everyday life. The entire collection was created in full accordance with the client's desired colors and precise design, ensuring that all products would represent the visual identity of both the city of Tallinn and the sporting event. This personal approach to design gave each item a unique value.
- Water bottles are indispensable for every athlete, helping to keep competitors hydrated both during training and in the heat of competition. The durable and reusable bottles also reduced the event's ecological footprint.
- Beanie is a universal souvenir that offered athletes and supporters practical protection from both intense sun and unexpected summer rain.
- Raincoats are essential aids in our summer conditions. Emphasizing the practicality of the souvenir, the capes ensured that the competition organizers, athletes, and accompanying delegates would stay dry throughout the competition in the changeable weather.
These thoughtful sports memorabilia provided useful consumer goods for the ICG 2025 young competitors and their supporters, while also being long-lasting and high-quality fan products. Each souvenir symbolizes Tallinn’s contribution to the European Year of Sport and helps to capture the youth sports event in the memories of its thousands of participants from all over the world. They were not just gifts, but carriers of unity that helped create a positive and memorable image of the event.
Unique, custom-designed promotional items are the best way to preserve the emotional value of an event. Practical products, such as high-quality beverage bottles and beanies, become long-lasting advertising media that spread the brand logo in everyday use.
Does your next event also need memorable and practical representation? Contact us with our experienced project managers and let's start creating solutions together!